This business was losing some £4,000,000 pa and was in danger of going out of business.
The initial strategy was simple:
Complete business review
Renegotiate all supplier contracts
Restructure all staffing
Write new marketing strategy
Improve opportunities for secondary spend
Create differentiation between 2 sites
Howletts as a breeding sanctuary
Port Lympne as a Resort
From the earliest development, Livingstone Lodge - the UK’s first overnight safari experience -through to Bear Lodge, The Mansion Hotel, Pinewood camping pods and the UK’s first Treehouse Hotel
More recent developments include; Tiger Lodge, Hog Deer Creek, Wolf Lodge, Rhino Lodge, Forest Hideaway and The Bubble as well as two more in the pipeline, Lion Hall and Giraffe Manor.
These developments also required creation of new catering outlets including; Baby Dolls – Italian wood fired Pizza restaurant, Pinewood café, Base camp and The Mansion restaurant