This business was losing some £4,000,000 pa and was in danger of going out of business.

The initial strategy was simple:

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Complete business review

• Renegotiate all supplier contracts

• Restructure all staffing

• Write new marketing strategy

• Improve opportunities for secondary spend

 

Create differentiation between 2 sites

• Howletts as a breeding sanctuary 

• Port Lympne as a Resort

 

From the earliest development, Livingstone Lodge - the UK’s first overnight safari experience -through to Bear Lodge, The Mansion Hotel, Pinewood camping pods and the UK’s first Treehouse Hotel

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More recent developments include; Tiger Lodge, Hog Deer Creek, Wolf Lodge, Rhino Lodge, Forest Hideaway and The Bubble as well as two more in the pipeline, Lion Hall and Giraffe Manor. 

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These developments also required creation of new catering outlets including; Baby Dolls – Italian wood fired Pizza restaurant, Pinewood café, Base camp and The Mansion restaurant